tag:blogger.com,1999:blog-7366878066073177705.post4393105359184699547..comments2024-02-09T18:16:45.614+00:00Comments on The Psy-Fi Blog: Save More ... Tomorrowtimarrhttp://www.blogger.com/profile/06254802085744425067noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7366878066073177705.post-79507150852189714632009-10-22T13:28:21.950+01:002009-10-22T13:28:21.950+01:00We know that they work but we don’t know exactly w...<i> We know that they work but we don’t know exactly why. </i><br /><br />They work (to the extent they do) because the focus is on the human actor in the drama rather than on some theoretical idea someone cooked up in a classroom. Everything that derives from the Rational Man school of economics is theoretical. It all sounds plausible if you buy into the assumption that humans are creatures engaged in the rational pursuit of their own self-interest.<br /><br />If Madison Avenue believed in Rational Man, our economy would collapse. The people who market goods and services know that, if there is anything that humans are <i>not,</i> it is rational. So they go with what works -- appeals to emotion.<br /><br />What we need to see are Advertisements for Saving. If you were trying to persuade people <i>not</i> to save, you would do what we do today -- tell them that the purpose of saving is to provide for the day when they are old and grey. If we were to get serious about encouraging saving, we would tell people about all the wonderful things that saving can do to enhance the enjoyment of life in one's 20s and 30s and 40s and 50s.<br /><br />Everyone knows as a matter of logic that they should save. We need to get people to <i>care.</i> We need to impress on people how saving effectively can help you to retire early or to stay home with your kids when they are young or to start your own business or your own non-profit or whatever. We need to hit people's emotional hot buttons. We need to stop with the logic chains and make an effort to <i>connect.</i><br /><br />RobRob Bennetthttp://arichlife.passionsaving.comnoreply@blogger.com